Hi! I'm Tiffani
Profile
Education
I am a 🍁 Canadian! 🍁 born and raised, collecting experience from the higher education and music entertainment industries. I have a love for all things musical and a passion for teaching and life learning. Below are my industry experiences, but- I have been called "resourceful", "enterprising", and "earnest" when it comes down to any task I am given.
2017 - 2019
Music Business Management And Administration
Durham College
Oshawa, CA - Advanced Diploma
USA Bachelors Degree Equivalent
Experience
2022 - Present
Email Coordinator
Solution Tree INTL - Bloomington IN
Email Design Management
-
Set up and conduct email A/B tests to determine specific areas for possible improvement.
-
Design, format, schedule, and deploy marketing emails, email newsletters, and operational emails across 10+ brands.
-
Monitor the status and progress of email projects to ensure schedules are accurate and campaigns are on target.
-
Work with stakeholders to strategize new campaign initiatives. Generate ideas to portray concepts and promote products/services
Web Design
-
Create and design web forms and landing pages for lead generation.
-
Create, edit, and design new operational pages, such as unsubscribe pages, opt-in forms, etc.
-
Monitor email deployments and campaign analytics; advise marketing team and stakeholders on exceptions.
Pardot Expert
-
Set up Pardot lists and landing pages for webinar recording follow-up emails.
-
Serve as the resource for Pardot email, form, and landing page needs.
-
Report on email A/B tests to determine specific areas for possible improvement.
-
Create email storage and reporting protocols.
2021 - 2022
Project Manager
Advanced College - Modesto CA
Project Management
-
Collaborated with 10 cross-functional teams to achieve project goals in a timely and effective manner.
-
Developed and implemented multiple money saving strategies while increasing productivity and staff efficiency.
-
Develop multi-stage project plans, and evolution strategies for multiple departments.
Student Accounts
-
Analyzed 100% of student financial statements and reports daily.
-
Ensured that the business operated in accordance with policies and oversaw Student Account procedures.
-
Oversaw in collections and finances policies creation process. Collecting over $32K USD in past due payments from over 600 students.
Marketing Management
-
Pitch and create marketing materials, designs, ads, projects, and events to the executive team.
-
Developed and implemented ad campaigns while analyzing effectiveness through KPI stakeholder reporting.
-
Increase cross-campus communication with new communications processes, and marketing tools. New tools increasing staff efficiency by 200%.
Digital Marketing and Data Science
-
Manage and operate all social media outlets. (Snapchat, Instagram, LinkedIn, Facebook, YouTube, Pinterest)
-
Supervised website modifications using WordPress (HTML) and a multitude of plugins.
-
Create engaging content for specific audiences based on their delivery type.
-
Work with CRM tools and auto posting software (Sproutsocial, Marketo, Marketing360)
2019 - 2021
Admissions and Communications Director
Sayla Music Academy - Lodi CA
Admissions Administration
-
Managed project administration and internal/external communications.
-
Successfully identified emerging sales opportunities and reported sales goals directly to CEO
Marketing Management and Communications
-
Oversee social media, website, and advertisement creation and management with a focus on growth in engagement and followers.
-
Create and edit monthly newsletter to communicate with 600+ subscribers.
-
Analyze marketing campaigns effectiveness through data analytics, while reporting to CEO.
-
Develop marketing campaigns and A/B test content for multiple audiences.
Business Intelligence
-
Developed internal company-wide app used for back-end administration. (Appsheets) (Google Sheets) (Python)(HTML)
-
Through Data Analytics and software development effectively increased staff efficiency and administration time by 30%.
2019 - 2019
Artist Marketing Intern
Sony Music Canada - Ontario CA
Marketing Management
-
Coordinated mailings, marketing materials, and website content. Organized and analyzed data and marketing results.
-
Oversaw direct marketing trends that reached a high number of consumers.
-
Worked alongside marketing specialists and graphic designers with reports and ad campaign analytics
Graphic Design
-
Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones.
-
Assisted Content Marketing Associates with all administrative duties associated with web content, graphic materials, and product content.
Data Science
-
Create daily reports based on company goals (Social or Web KPI’s, RIAA Certification Metrics, Spotify and Shazam Metrics)
-
Develop reports based on company challenges and provide business insights from analysis on data patterns.
-
Analyze the effectiveness of Marketing Campaigns through audience content engagement.
2018-2019
Orchestra Manager
La Jeunesse Youth Orchestra - Ontario CA
Marketing Management
-
Prepare Management reporting on a weekly basis to board of directors
-
Managed and operated the orchestra website, blog, and social media. Including content creation, giveaways, blog posts, and website updates.
-
Oversaw ticket and merchandise production, and e-commerce storefront (Shopify, Eventbrite)
Orchestra Management
-
Managed day-of concert and rehearsal timelines including equipment transportation, staff organization, catering, and VIP benefits.
-
Acting liaison between departments such as membership, marketing, and the board of directors.
-
Worked in collaboration with the Board of Directors to define project goals and establish a timeline and plan to achieve them.
-
Handled all inquiries and aimed to educate the public on the happenings at the orchestra.
Skills
• Music Industry • Logo Design • Graphic Design • Digital Marketing • HTML/CSS • Data Analysis Photoshop • Planning Budgets & Forecasting • Event Management • Social Media • Content Creation • Web Content Writing • Payment Systems • CRM system Design • Online Marketplace • Video Production • Streaming Platforms • Research
Tools
• Adobe Creative Suite • WordPress • Squarespace • Wix • Azure • Microsoft 365 • Canvas • AppSheets • G Suite • Sprout Social • Outlook • Word • Excel • PowerPoint • Zappier • Spotify • Google Analytics • Control Console • Zoom • Teams • Marketing 360 • CRM Tools • Facebook Ads • Anchor • Marketo • Pardot Certified! (2024) • Salesforce
Contact
Txt or Call: 209-696-8963